Build Your Brand
If you are looking to build long-term income using the power of the internet you will need to brand yourself. It does not matter if you’re are a small home based business owner, network marketer, or own your own brick and mortar business the key is to brand you. Branding is about your mission, the problems you solve, the people you serve, and the legacy you want to leave behind.
Social Media for Small Business
Here are some questions to ask yourself as you are working through the process of creating your online brand:
- Who is my ideal customer?
- What do my customers want?
- Who are my competitors?
- What is my competitor’s brand position?
- What problem does my company solve?
- What value can I offer my customers?
- When people think about my company or product, what are the feelings and associations I want them to have?
- What are the emotional and functional benefits of the products or service that we deliver to our customers?
- What kind of personality will my brand have?
Be sure that you are utilizing the power of social media to make connections. Spend time reaching out to new people every day. Make it a point to reach out to 5 – 10 people and start a new conversation with them each day, Find out what they are doing and if they have a problem that you may be able to solve. It is important to make connections and become social. There is no golden script, simply ask people how they are doing and let them know that you wish to connect. Remember people join people they do not join companies.
This is one of the most difficult aspects but by far the most important. You have to be sure that you show up. In order to gain real traction on social media you have to show up and be consistent. After you build a following people will start looking for you and if you do not show up they will move on. Decide on your target market and put out valuable content consistently.
Build Your List
You list is your most important asset. You may have heard it before that the money is in the list. Find a way to give consistent value everyday in exchange for an email address. This can be a free pdf, video, or Bootcamp. I am a part if a system with tons of done for you campaigns and offers to give way. There is daily marketing training that I can give way to anyone online. If you want to check out that system and take a $10 trial go here.
This is the best time to start doing videos. Facebook is now competing with Youtube and is favoring video. People love live streaming and it helps you to build rapport through strengthened human interaction. They key is to do daily videos that will teach someone something that you have learned. The first videos that you do may not be great but after some time you will get better.
Become The Best Student
Commit to becoming a life long learner. When you learn something do a video or create a blog post to teach that content. This will help you increase your value in the market place and grow a strong following on the internet.
Fun is Not Work
Be sure that you are enjoying what you are doing. If you are doing something only for the purpose of earning money then that is not true freedom. The purpose of owning a business is not only to create money but to create a life of freedom. If you are doing what you love you it will not feel like work.
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