How Much Does it Cost to Advertise on YouTube?

The cost to advertise on YouTube will depend on your business model. Advertising online is absolutely a great way to reach a targeted audience online.

Youtube actually has a sophisticated system that helps advertisers to reach an intended population.

Youtube attracts viewers with various interest. Because your product or service is niche specific you will be able to set the settings to engage with a targeted population from anywhere in the world.

Video advertisements when made well are far more helpful than simple picture or text ads. Video ads are more likely to produce engagement.

So what is the cost to advertise on YouTube – are ads expensive?

Is this marketing opportunity reserved for big companies?

The answer to both of these questions is no.

Youtube is also owned by Google. This means that your blog can be connected directly to the Google’s Adwords network.  Now advertising options are easier for advertisers to use the improved audience targeting options.

The cost to advertise on Youtube is reasonable no matter the size of you company. You in fact have the option to pay per click.

You can opt into the pay per click advertising option and utilize a payment plan that will best fit your purposes and budget. Some niches are more competitive than other and you will have to pay more money if your niche is more competitive. Typically, the cost is much lower per click than advertising on Google for less competitive niches.


Cost to Advertise on YouTube

On average Youtube pay per view advertisements cost $0.10 – $0.30, and the views that you generate will count towards your overall YouTube viewer count.

You will only be charged for a view if the person watches your video for at least 30 seconds. This means that you are paying only for individuals who are actually interested in your content.

You will have a number of targeting options to choose from as an advertiser. You can set your preferences based on age, gender, interest, and geographic location.

It will cost more to run a more narrowly targeted campaign. However, more targeted campaigns will more likely produce the desired result or higher conversion rates.


Youtube allows you to build your brand through advertising in an engaging and real way.

People are likely to give your video ad a chance as they will have to watch at least the first 3 second. If your content is visually pleasing the viewer is likely to watch more.

The key is to put forth your best image if you choose to use video advertising as you will likely be sharing your brand with that audience for the first time.

You can also manage advertisements on a video and campaign level. This allows you to run multiple ads simultaneously with ease. With cost effective setup, creating targeted ads is more simple. Be sure to test different campaigns to optimize your content.

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Marc Antoine

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Marc Antoine

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